Broadcasted on RAI 1, the Sanremo Music Festival is Italy’s splashiest music contest and one of the biggest cultural events of the year. For five nights in February, Italians around the world will be glued to their TVs each evening. For the fourth year in a row, the festival is hosted by conductor and artistic director, Amadeus and accompanied by legendary singer and actor Gianni Morandi.
The Ligurian town of Sanremo has hosted the iconic pop music event since 1951. Decade after decade, the festival has evolved from a show promoting Italian music and artists to an international blend of competitors, providing sensational entertainment that is beloved by all ages.
Sanremo Festival 2023 Aims for Impressive Insights
Here are some of the insights for this year’s festival:
- Commercials for the televised event are overbooked and sales could reach the 50 million Euro threshold (US $53.7 million), according to Italy’s leading financial newspaper, Il Sole 24 Ore.
- In terms of a TV audience, the number to beat will be 66% of the final evening of the 2022 Sanremo Music Festival.
- The two biggest international bands scheduled to perform at this year’s festival are the Black Eyed Peas and Depeche Mode.
- Italian showman Fiorello will lead the After Festival event.
- The City of Sanremo will collect 5 million euros from RAI to rent the city and 40,000 guests are expected to arrive for the week-long festival. The total estimated economic return for the city is 18 million euros; 9 million for lodging, 2 million for shopping, and another 2 million for dining.
- Chiara Ferragni, one of the most famous Italian influencers and celebrities, will take the stage at the Ariston Theatre. She will donate her proceeds to the Donne in Rete contro la violenza (D.i.Re), Italian Women's Network Against Violence.
- "Brividi", the winning song performed by Blanco and Mahmood at the 2022 Sanremo Music Festival, rose to #1 on the Italian Singles Chart. This marked only the second time a festival-winning song reached #1.
Barbara Benzoni was born in Milan and lives between Rome and Tuscany. She is devoted to USA, the land of courage and innovation. She’s Peter's super-lucky mum and Ale's wife. Cinema, art, good food and only beautiful things are the themes of her existence. With a degree in Italian literature and a Masters in Sports Management she can both enjoys books and basketball matches. In 25 years she has been organizing sport events all over the world and she’s been lucky enough to meet the greatest champs ever. Curiosity in everyday life and people are her drivers. Her personal icon is Mohammed Ali : "It's not bragging if you can back it up".