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Food & Drink

Starbucks Introduces Olive Oil…in Coffee?

Starbucks
(Photo Credit: Starbucks)

AJ Forrisi | PUBLISHED: March 7, 2023

AJ Forrisi
March 6, 2023

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Starbucks is a coffee conglomerate that focuses on innovation and customer experience. Italy, specifically Milan, inspired Howard Schultz to bring Italian coffee culture to America. He fell in love with Italy’s espresso bars, which inspired him to expand his coffee shop empire from 11 stores to over 36,000 stores nationwide. 

“In 1983, I took my first trip to Italy and discovered the extraordinary relationship that the Italian people have with the Italian coffee bar, and specifically espresso. I raced back to the United States with a vision and a passion to bring that to Starbucks,” Schultz said.

(Photo Credit: Starbucks)

Once again, Italy is the center of Schultz’s newest idea. This time, he set his sights on Sicily. Starbucks recently unveiled their newest coffee infused with Sicilian Partanna Extra Virgin Olive Oil called “Oleato.” The debut was exclusive to the Starbucks Reserve Roastery in Milan. 

Here are some facts to know about the new Oletta Olive Oil-infused coffee. 

  • At the Starbucks Reserve Roastery in Milan, there are 5 different Oleato beverages: Oleato™ Caffé Latte, Oleato™ Iced Cortado, Oleato™ Golden Foam™ Cold Brew, Oleato™ Deconstructed and Oleato™ Golden Foam™ Espresso Martini.
  • Exclusively in Italy, Starbucks stores will serve Oleato™ Caffè Latte, Oleato™ Iced Shaken Espresso and Oleato™ Golden Foam™ Cold Brew. 
  • Partanna created an Extra Virgin Olive Oil exclusively for Starbucks. It includes Nocellara del Belice olives, also known as Castelvetrano olives,, which have a vibrant buttery flavor.
  • Starbucks Principle Creative Designer, Amy Dilger said, “I think of all the buttery caramels that we mix with our coffee. That buttery smooth richness combines so well with our coffee,” when talking about the taste and texture of the olives.
  • After the release of the coffee in Italy, Southern California stores will get the Oletta Coffee this spring with Japan, the Middle East, and the United Kingdom to follow.
  • According to Dilger, “When you infuse Partanna extra virgin olive oil by steaming or shaking it with oat milk, it creates this luxurious, textural experience that’s similar to whole milk.”

AJ Forrisi

Assistant Editor for America Domani, AJ Forrisi is a Brooklyn-based writer and photographer. His work focuses on food, travel, sports, landscapes, and urban scenes. You can find him on Instagram @aj.photo.works. 

ABOUT THE AUTHOR:

AJ Forrisi

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